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Orphaned or abandoned literary magazines are casualties of higher ed mergers

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Vintage postcard: Chicago, Minneapolis & St. Paul Railway Depot, Stoughton, Wisconsin.

Lit-mags lose when colleges and universities consolidate, cut back or close

Sometimes campus mergers in higher education can result in orphaned or abandoned literary magazines. More lit-mags may become unresponsive or inactive as colleges and universities continue to consolidate, cut back, or close.

Example: University of Wisconsin System mergers

  • A decade ago, many of Wisconsin’s 26 state universities and colleges had literary magazines.

    Wisconsin had 13 four-year state universities and 13 state-run two-year colleges (separate from technical and private colleges).   

  • Today, several of those literary magazines (most often from two-year colleges) are no longer publishing after a shuffling and reshuffling of campuses.

    Two rounds of mergers brought Wisconsin’s two-year colleges under the umbrellas of nearby four-year state universities. The UW System now describes itself as, “13 universities across 26 campuses…” 

Case study #1: Luce

Luce was the literary magazine at the University of Wisconsin-Sheboygan (a two-year college). When the UW System reorganized and then reorganized yet again, UW-Sheboygan became UW-Green Bay’s Sheboygan Campus. In other words, UW-Sheboygan became part of a four-year university. However, UW-Green Bay already had its own literary magazine, Sheepshead Review, and Luce faded away (at least for now).

Elsewhere in the UW System, other college lit-mags may not have survived campus mergers or related changes, including:

  • The Windy Hill Review at UW-Waukesha (now UW-Milwaukee at Waukesha County)
  • Fox Cry Review at UW-Fox Valley (now UW-Oshkosh, Fox Cities Campus)
  • Mush Literary Magazine at UW-Marathon County (now UW-Stevens Point at Wausau)
  • Rock River Review, at UW-Rock County (now UW-Whitewater at Rock County)
  • Others?

No longer anyone’s job 

Mergers are often made in the name of cost-cutting. In higher-ed mergers, almost all university employees see their jobs change. The faculty members or university staff who advised or managed literary magazines usually see new (or modified) work assignments, as well as increased workloads. These job changes may not include their previous lit-mag work.

Supposed redundancies    

Administrators hunt down opportunities for cost savings in any campus merger. It’s not hard to guess their reactions upon realizing that after a merger they have not only one lit-mag to support, but maybe two or three more as well. Chop! Mergers and “redundancies” don’t mix.

What’s a writer to do?

On their websites and Submittable listings orphaned or abandoned university lit-mags may appear to be operating with business as usual. Information about behind-the-scenes staffing and funding changes may not be announced.  

As always, writers should look for proof of life, so to speak, such as updated website content and recent publications. Also, check out Duotrope and other sources of literary marketplace information.

Even after doing their research, writers may discover that they’ve submitted work to a university lit-mag that has gone silent. No responses. No publications. Nothing.  

What about submissions and fees?

Note that some orphaned lit-mags may continue accepting submissions and submission fees. My sense is that this is an oversight (not intentional), at least for university publications. And I hope refunds would be arranged.

For what it’s worth, major scheduling and staffing changes in higher ed often occur during the lull between academic years, namely in the summer. A magazine’s faculty adviser or manager may end an academic year with the publication of a magazine they hope won’t be their last. By the time fall rolls around, the class or the program or the paid jobs that supported that literary magazine may be gone. Who’s left to mind the lit-mag when the paid staff’s gone and the student workers have likely graduated or moved on with their degree programs? 

Case study #2: Green Mountains Review

The home campus of Green Mountains Review used to be Northern Vermont University. Currently, the NVU website leads with, “We’re Now Vermont State University!” This points to yet another campus merger.

As a writer, I’ve had a manuscript “in progress” at Green Mountains Review since February 2022. I discovered the university’s name change/merger info when checking to see what was going on at the lit-mag. In other words, I was wondering about the lag, especially upon seeing their website’s last news item was from November 2022.

I’m not alone in wondering about Green Mountains Review, according to a recent Lit Mag News article “Who holds lit mags accountable?” by Becky Tuch. She asks useful questions about who is accountable for unresponsive or inactive lit-mags, especially when submission fees are involved, such as the $3 that Green Mountains Review had collected for each submission until recently.

In a follow-up Lit Mag News article, Tuch noted that Green Mountains Review has ceased publication. She links to the article, “‘Green Mountains Review’ Shuts Down Amid Vermont State University Budget Cuts.” And about those fees…

In today’s environment of increased university cuts, the tally of orphaned or abandoned lit-mags may continue to grow, reducing opportunities for writers, editors, designers, readers, and more.

Related Post: Why literary magazines? They could be an important part of your book’s journey

Reducing the churn in literary magazine submissions: Aligning writers’ work to editors’ missions

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Vintage postcard: Aquarium, Belle Isle, Detroit, Michigan.

The literary magazine universe doesn’t need to be this way:

  • Editors frustrated by an avalanche of manuscripts that are wildly inappropriate for their publication’s audience, mission, or market. Mismatched texts clog their submission portals, consume their time, and leave them so cranky that when they actually find a promising text, they may be too tired or frustrated to acknowledge it.

  • Writers clueless as to why they’re being rejected again, and again, and again. The whole submission process begins to feel like throwing darts at balloons in some literary carnival game. Merely a word or three of feedback from an exhausted editor feels like a win.

  • Readers struggling to understand what makes one literary magazine different from another. For example: Which literary magazine is sure to offer eco-fiction and eco-poetry? Which magazine tends to provide eye-opening perspectives from X community?

These types of misalignments aren’t unique to the publishing world. In teaching, an instructor may fail to communicate how course learning outcomes align with class activities. Think back to times when you were unpleasantly surprised about what was on a test. In business, an inept manager may harp on minutia (such as using envelopes that cost 8 cents vs. 9 cents apiece) while rewarding only mission-related work with year-end raises.

Both teachers and managers, should look at themselves first when they don’t receive what they want in terms of performance. The same can be said for lit mags and their editors.

What is a lit mag (short for literary magazine)?

Wikipedia offers the following, “A literary magazine is a periodical devoted to literature in a broad sense. Literary magazines usually publish short stories, poetry, and essays, along with literary criticism, book reviews, biographical profiles of authors, interviews and letters. Literary magazines are often called literary journals, or little magazines, terms intended to contrast them with larger, commercial magazines.”

Wikipedia includes a brief history of literary magazines, as well as a link to a “List of literary magazines.” Also see writer Clifford Garstang’s helpful 2022 Literary Magazine Ranking, a yearly compilation he bases on Pushcart Prize results.

Communication can be the key to reducing the churn in literary magazine submissions. Unfortunately, mission statements and “About Us” webpages are often vague, such as “We want to publish the best fiction, poetry, and creative nonfiction available.” What does “best” mean? Each staff member may approach or define “best” differently.

Subgenre overload

Market listings for literary magazines — whether in Submittable, Duotrope, annual Writer’s Market books, or elsewhere — often push editors to offer more specifics about what they want to publish. This can be useful. However, such listings may also exacerbate miscommunication, especially in regard to subgenres. How much do you know about a lit mag that says it publishes a laundry list of subgenres?

For example, the Poets & Writers literary magazine database lists 38 potential subgenres, and recently a reputable Midwestern literary magazine designated 32 of them and excluded only six:

  • Autobiography/memoir
  • BIPOC voices
  • Commercial fiction
  • Creative nonfiction
  • Cross-genre
  • Erotica
  • Experimental
  • Feminist
  • Fiction
  • Flash fiction
  • Formal poetry
  • Graphic/illustrated
  • Graphic/health
  • Historical
  • Humor
  • Journalism/investigative reporting
  • LGBTQ voices
  • Literary fiction
  • Love
  • Lyric essay
  • Micro-poetry
  • Narrative nonfiction
  • Nature/environmental
  • Nonfiction
  • Poetry
  • Political
  • Pop culture
  • Prose poetry
  • Regional
  • Religious/spiritual
  • Serialized fiction
  • Short fiction
  • Speculative fiction
  • Speculative poetry
  • Translation
  • Visual poetry
  • War
  • Young adult

How much does a list of 32 subgenres tell writers, readers, or even staff members about a lit mag? From the editorial side, the rationale may be to keep options (or subgenres) open. But writers have likely responded with a raft of everything-goes submissions. 

On the plus side, broad mission statements or subgenre lists offer flexibility for a magazine’s management, especially for college and university publications that change editors yearly. However, the outside view of vague descriptions or jargony missions is that the publication’s editorial targets are constantly shifting.

An unfortunate result is that the common advice to read a magazine to familiarize yourself with what it publishes often doesn’t work with the broad missions and shifting staffs of some publications. For example, one year a lit mag editor may include mermaid and ghost stories, but editors in previous and following years may reject such stories at the first hint of merpeople or specters.   

Theme issues

Theme issues or special sections may be useful for editors, writers, and readers facing unclear or outdated mission statements.

Some publications, such as Fairy Tale Review, set a theme for each issue. Other magazines, such as Creative Nonfiction, intersperse theme and “regular” issues. When editors communicate their themes they often offer more information and details that help writers align and target their submissions.

A couple examples of upcoming theme issues (and their deadlines) include:

  • Creative Nonfiction. Theme: “Caring for the Heart.” Deadline 1/23/2023. “For an upcoming issue, Creative Nonfiction is seeking new narratives about caring for the heart — medically, technologically, or metaphorically. We’re looking for stories from healthcare workers and researchers; counselors and cardiologists and coaches; nurses and nutritionists … or any red-blooded writer with a heart.” See Creative Nonfiction’s website to continue reading the submission call.

  • Fiction International. Theme: “Refugee.” Deadline: 2/16/2023. “Fiction, non-fiction, and indeterminate prose texts of up to 5,500 words that address the theme of ‘Refugee’ are welcome. We will consider submissions of narrative, anti-narrative and indeterminate texts but only accept submissions reflecting the theme.…” See Fiction International’s Submittable listing for more information, as well as a link to the magazine’s catalog, which might offer insights into “indeterminate texts.”