Print vs. online: Less of a debate, more of a strategy

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In the print versus online dilemma for publishing creative works, reputation and reach have been among the issues to consider. But the lines keep blurring and (spoiler alert) online magazines are offering more than ever.

As for reputation, the online sites of print literary magazines have been viewed by some as the “lite” version, writes David H. Lynn in “Editor’s Notes: Print vs. Internet: An Ongoing Conversation,” which included poet G. C. Waldrep, in The Kenyon Review in 2009. Based on this perception, it would follow that publishing online might be seen as lower status, especially for creative writers seeking a publication record for retention, promotion, and tenure in higher education.

Since Lynn’s 2009 article, the roster and perceived quality of online literary magazines has continued to develop, whether they were linked to print journals (such as The Kenyon Review and KROnline) or solely Internet-based (such as Electric Literature).

For example, both the printed Kenyon Review (ranked No. 4) and Electric Lit (ranked No. 70 and climbing) show up in the “2017 Perpetual Folly Literary Magazine Ranking—Fiction.” This ranking for fiction is compiled annually by Clifford Garstang based on Pushcart Prize results.

Attitudes, as well as some university guidelines for promotion and tenure, have been evolving along with the literary magazine rankings. Online searches for professional development guidelines for creative writers within colleges and universities make points such as the following from the University of Wisconsin Colleges:

“Online publication has become increasingly more respectable and that trend will likely continue. There are many high-quality online markets for creative writing, run by professional editors and designers who are highly selective in the works they chose.”

These same guidelines, however, encouraged junior faculty members to “defend the validity” of publications not specifically listed among high-quality markets. In other words, the status of some journals, and especially online magazines, may be works in progress.

Research published in 2014 concluded that online literary magazines or “post-print magazines can be taken seriously…and will remain relevant,” writes Laura Dietz of Anglia Ruskin University in her article “Online versus Print: The Reputation of Literary Fiction Magazines,” which appeared in Short Fiction in Theory & Practice.

Based on her survey of 139 “authors, editors, students, reviewers, book enthusiasts and anyone else interested in the question,” Dietz predicted that influential online journals will fall into two categories:

  • “[E]stablished magazines exploiting new technology without abandoning the trappings of pre-Internet success”
  • “[N]on-charging magazines moving online specifically to take advantage of receptivity to free literature when offered digitally”

The advantages of free literary works on the Internet is an important point in the print vs. online conversation.

DC-area novelist and writer Leslie Pietrzyk blogged about this issue in 2017 when her short story “We Always Start with the Seduction” was accepted for publication by Southhampton Review Online.

“When they accepted the story for the online journal I was at first confused and then slightly irritated,” Pietrzyk writes. “But I consulted with the wise minds on Facebook which sparked a long and interesting thread about online vs. print publications. Maybe I have some residual bias toward print…but also, if this story were in print only, I would be begging you to fork out ten bucks to have a journal sent to you a week from now.”

The broader reach and access of digital content is something Lynn at The Kenyon Review also noted. “As it happens, we’ve already seen the evidence with KROnline that the potential audience on the Internet is far greater than those who read the printed journal,” he writes. Instead of reprinting content from print editions, KROnline offers content targeted toward online readers. “Evidence suggests that they are looking for shorter pieces, more timely work too, and even a little more experimental,” writes Lynn.

In addition, online publications offer features not available in print. For example, Superstition Review, an online literary magazine at Arizona State University, just completed its fourth issue with embedded audio files of authors reading their work. This is a feature Tahoma Literary Review and other publications provide as well.

Also, the Superstition Review staff is active in promoting issues and contributors (past and present) across social media platforms. Other online magazines, such as The Kenyon Review, produce podcasts, in addition to more typical blogs, contributor Q&As, and newsletters.

In the end, what has been called the “print vs. online debate” should probably transition into a “print & online strategy” for creative writers and magazines alike.

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